Apple’s iTunes music management software and online music store is about to reach a new milestone which indicates the level of popularity and success attained by the software over the years.
The Cupertino-giant has reported that the service is about to reach the 10 billion downloads mark and to celebrate the occasion, Apple has also announced that whoever downloads the 10 billionth item (paid or free) will receive a $10,000 iTunes gift voucher from Apple.
According to the official set of rules posted by the company, a person must be 13 years or older to take part in the competition and each person can only make 25 entries each day.
The promotional scheme by Apple is somewhat similar to the one undertaken by the company in order to celebrate 1 billion iPhone app downloads in which the winner was decked with a $10,000 iTunes gift card, an iPod Touch, a Time Capsule, and a MacBook Pro.
The promotional campaign, named ‘Countdown to 10 Billion Song Downloads’ which is available in UK and several countries across Europe apart from USA.
Apple also said that people can enter via two ways: First by purchasing a song and the second way is to fill a non-purchase entry form.
Well done to Apple for reaching such a landmark. Reaching the 25th billion item will certainly not take as long as the number of devices running iTunes will explode over the next few years. What is actually staggering is that all these downloads are from only one source.