Collaboration to compete with Apple’s App Store

Apple’s current domination of the app store format is undoubted, but insular. Lots of alternatives exist, but the choice for consumers is fragmented between operator, operating system and handset manufacturer. This morning, the GSM Association announced an alliance between twenty-four leading telecommunications operators that may begin to change all that. The Wholesale Applications Community intends to provide an open platform to deliver applications to all mobile phone users, regardless of brand, device or chief executive’s decree.

Senior Telco players including AT&T, China Mobile, Deutsche Telekom, Orange, Telefónica, Verizon Wireless and Vodafone have committed to providing an open means of developing and marketing apps, regardless of platform, to the three billion customers their combined forces serve and support. An awesome marketplace. Big brand manufactures have been quick to get in on the deal, with LG Electronics, Samsung and Sony Ericsson becoming early supporters.

Like to know more? press release here

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