Google Goes "Mobile First"

With Gartner predicting the mobile phone overtaking the PC as the premier device for web access by 2013, the big Internet giants put the mobile device into the very center of their strategies. Today, Google’s CEO, Eric Schmidt, unveiled Google’s new strategy of “Mobile First”.

Not only because the majority of Google’s top programmers want to develop for mobile devices, Google announced their initiative called “Mobile First”. It simply means that new client software developments are done for mobile devices in the first row and than migrated on to the PC. Developers like to create applications for mobile devices because they are more personal, more attractive, location-aware and provide a lot more features. But above all a mobile device is a place of convergence - a place where services, information and content get together and create a new user experience.

Google demonstrated a couple of known and new applications like Google Voice, Goggles, Flash on mobiles, Goggles with text-recognition and translation and voice recognition in combination with Google Earth.

Little was clarified about Google’s move in(to) the carrier space except for Schmidt saying that Google needs mobile carriers with their high quality infrastructure and he was refusing to admit any ambition of becoming a carrier themselves. But the talk was rather on using and needing than partnering with mobile operators. Google seems to have a clear strategy and they will use mobile carriers only to the extent necessary.