The second most popular video website in the US, Hulu, will need to iron out some serious licensing issues before it can launch the video on demand service in the UK later this year.
The Telegraph has reported that the video aggregator has still not agreed terms with the likes of Channel 4 and Five when it comes to advertising with GMG's Paidcontent adding that ITV is also reluctant to give Hulu an exclusive license.
Terrestrial broadcasters are very keen to put their contents in as many hands and on as many screens as possible, which makes an exclusive license scheme very, very unlikely.
Meanwhile though, Hulu is facing the danger of entering a very overpopulated arena later this year. Unlike the US, online streaming in the UK, when it comes to TV content, is not dominated by Youtube but by the BBC.
A UK version of Hulu will also need to face competition from terrestrial broadcaster Five which also imports US hit series such as the CSI Franchise, Dexter or NCIS and has its own Five On Demand service.
Meanwhile, Seesaw, another IPTV project that was reborn out of the ashes of Project Kangaroo, will be formally launched today with content from BBC, Channel 4 and Five.
There's more trouble in store for Hulu as HBO gets its HBO Go video on demand service live. But only paying HBO subscribers will be able to access it though, like it is the case for Sky with the online Sky player. Still, we can't wait for Hulu to launch in the UK.