CRM software vendor Salesforce.com has rolled out the beta version of its Chatter application, which is designed to integrate enterprise collaboration with cloud computing and social networking, for around 100 customers to try the software on their existing infrastructure.
The company has designed the software in an attempt to compete with IBM's Lotus Live collaboration tool and Microsoft's SharePoint software, by offering Twitter/Facebook like social communications integrated with enterprise software to allow a better communication flow between the employees of an organisation.
Commenting on the launch of beta test version of Chatter, Marc Benioff, chairman and CEO of Salesforce.com said in a statement that “Consumer internet services such as Facebook and Twitter have shown us better ways to collaborate. Salesforce Chatter changes the collaboration in the enterprise, without the cost and complexity of software.”
According to the official statement released by the company, Chatter enterprise collaboration tool is designed to allow employees to create their business profiles that will contain their contact details, work history and their respective areas of expertise.
The company also revealed that Chatter will allow the employees to update their status, share documents, access new cloud applications and tune into company or project news feeds.
Salesforce.com has roped in companies like Reed Exhibitions, Schumacher Group and TransUnion to try out the social-collaboration tool which can be used by enterprise users of iPhone and BlackBerry smartphones. The corporate market, it seems, has just only started to warm up to the virtues of social networking.