Apple is in the process of removing material with sexual content from the iTunes App Store, according to an email sent to one developer.
Jon Atherton, who developed Wobble iBoobs (we'll leave it up to you to ponder what that might be all about) told Tech Crunch that Apple had moved the goalposts for Apps with saucy content.
An email he received from Apple earlier today reads:
The App Store continues to evolve, and as such, we are constantly refining our guidelines. Your application, Wobble iBoobs (Premium Uncensored), contains content that we had originally believed to be suitable for distribution.
However, we have recently received numerous complaints from our customers about this type of content, and have changed our guidelines appropriately.
We have decided to remove any overtly sexual content from the App Store, which includes your application.
Thank you for your understanding in this matter. If you believe you can make the necessary changes so that Wobble iBoobs (Premium Uncensored) complies with our recent changes, we encourage you to do so and resubmit for review.
Sincerely, iPhone App Review
We've had a quick trawl around the App Store and it would seem that the cutting of sexual, content has been anything but complete.
A search for 'boobs' returned hundreds of Apps and 'sex' got a similar avalanche of free and paid-for Apps.
Some were freely downloadable (in the pursuit or research, you understand) but others elicited the response 'This App is not currently available on the UK App Store'.
In the best tabloid tradition, we then made our excuses and left.