Apple has apparently decided to kick out apps that carry an "overtly sexual content" as the Cupertino-based company has started to send emails to developers of such applications to tell them that they are no longer welcomed on the App Store.
Jon Atherton of ChilliFresh, the developer of Wobble iBoobs, told Techcrunch that he received a message from Apple telling it that "Your application, Wobble iBoobs (Premium Uncensored), contains content that we had originally believed to be suitable for distribution. However, we have recently received numerous complaints from our customers about this type of content, and have changed our guidelines appropriately."
Wobble iBoobs has been on the market for a few months and with around one million people having downloaded it on their iPhones/iPod Touch (ed : that's around 1.5 percent of all iPhone OS capable devices), it has managed to rake in £150,000 in sales.
Other such explicit iPhone apps are still available though and a quick search on the App Store shows that there are more than 100 other apps - out of more than 150,000 - that contain the words "boobs".
Obviously the problem now for developers of riske applications is to find out exactly what is going at Apple HQ, more specifically in the minds of those set to approve or reject applications.
What's more, Apple does reserve the right to change its mind at any time, without any explanation and without any compensation.
Adult entertainment otherwise known as Porn has been the main driver of technology both online and offline. From the VHS to electronic commerce and 3D, billions have been spent by millions to fulfill sexual desires through technology. Expect Google and other platforms to be slightly more liberal.