It looks like Steve Jobs is on a one-man crusade to rid the world of Flash even trying to persuade the Wall Street Journal that getting rid of the web animation and video software on its own Internet sites would be simple.
According to Valleywag, the Apple CEO was having an iPad pow-wow with a select gathering of WSJ hacks when the subject of Flash rose its ugly, animated head.
Not only did Steve suggest that Flash would reduce the iPad's battery life from ten hours down to just one and-a-half, he then went on to try to persuade WSJ bigwigs that they should stop using Flash to power online video delivery, according to the report.
'People familiar with the meeting' said that Jobs was brazen in his dismissal of Flash repeating his assertion that the software was buggy and caused Macs to crash. This time he went even further, calling the software a CPU hog and suggesting that it was full of security holes.
He even went so far as to suggest that Flash was a dying format, saying "We don't spend a lot of time on old technology."
All of this vitriol from Jobs is a little more than sour grapes, of course. Apple is punting the iPad as an alternative to printed news media and without big hitters like the WSJ backing the device, it is bound to fail.
That much of the newspaper industry is deeply entrenched in proprietory Flash software for online video and interactive graphics delivery is a great cause of concern for Apple.
Jobs is currently championing the video capabilities of HTML5 as well as H.264 codecs, but we can't help thinking that his one-man crusade against Flash is starting to look just a little bit futile.
Then again, we all howled with derision when he single-handedly tried to kill the floppy drive, and now look at us.