Eurosport has launched an application that will enable the iPod Touch and iPhone users to access live content from a couple of UK television channels over the Wi-Fi or 3G connections.
The application, dubbed as “the Eurosport Player”, will be available for free to download to the users, and let them access live content from British Eurosport and British Eurosport 2.
Both the channels are simulcasts made available through various digital platforms, including Virgin Media, Tiscali, and Sky, among others.
Although the app will be free to download, users would have to pay £2.39 a month, or £23.99 per year to access the content, which is available only to the users in the UK and Ireland due to the copyright restrictions.
The launch of the app is supported by the ongoing Vancouver Winter Olympics 2010, with major sporting events like French Open, Tour de France, World Superbikes, will be made available to the iPhone and iPod Touch users right on their smartphones in the coming few months.
New Media Age quoted Laurent-Eric Le Lay as saying: “Sport is the perfect genre to enjoy through this exciting functionality, enabling fans to watch their favourite sporting events wherever they are, ensuring they never miss a second of the action”.