A new BBC documentary, Virtual Revolution, has named Sunderland as the Facebook capital of Britain as researchers have found that the percentage of Sunderland residents who were more likely to log onto to Facebook was the highest in the country, standing at 24 percent.
The program featured the interviews of famous web personalities like Facebook founder Mark Zuckerberg, U.S. President Barack Obama's campaign web expert Chris Hughes and the founding father of the Internet, Tim Berners-Lee.
The documentary revealed that social networking giant Facebook has around 23 million unique users across Britain and the most active among are the people of Sunderland, who spend considerable amount of time interacting with friends, chatting, playing online games and planning events.
Facebook has become an important communication tool in the lives of the people of Sunderland, who use the network for business activities apart from keeping in touch with family and friends.
Commenting on the popularity of Facebook in the area, a Sunderland business woman who runs a marketing agency told the Telegraph that “For KLR it lets people know what events are happening, and basically it's free advertising. I always suggest to clients that people set up a Facebook page to let people know what is going on around Sunderland."
The Virtual Revolution series, on BBC, studies the ways in which computers and web technologies have influenced the lives of people across UK. The latest episode of the documentary studied the impact of social networking websites such as Facebook, MySpace and Twitter have had on Britishers.