Virgin media has announced that it will start rolling out its 100Mb broadband service at the end of 2010.
The company already offers 20Mb speeds on its fibre optic network, and reckons it does much better than most suppliers when it comes to reaching headline speeds. Those dreaded words "up to" aren't quite so scary with Virgin, according to Ofcom, as they reached 84 per cent of their advertised speeds whereas the next best company managed a piddling 58 per cent.
Virgin reckons the new service is as much as 20 times speedier than current offerings, and will allow you to download an album's worth of MP3s in five seconds, an hour-long TV show in 31 seconds, and a full length HD movie in a little over seven minutes.
Spokesvirgin and CEO Neil Berkett said, "There is nothing we can't do with our fibre optic cable network, and the upcoming launch of our flagship 100Mb service will give our customers the ultimate broadband experience. Just as we led the way by launching the UK's first ever next generation service, we want to keep giving our customers the very best broadband available, by investing in technological innovation and transforming the experience they have when they are online. The launch of Virgin Media's 100Mb service will be a historic moment and will mean the UK will be comparable to other leading broadband nations."
Virgin is also extending the pilot of its experimental 200Mb service which has been running in Kent since May to Coventry and the company is actively looking for guinea pigs.