Cisco Systems seems poised to capitalise upon all the hype being generated by Google’s recently heralded super-fast broadband 1Gbps networks, as the networking giant has reportedly been working on rolling out this ultra-speed broadband network across many parts in the US.
A source familiar with the matter told Reuters about the company’s ambitious plans to take advantage of the excitement Google has generated so far.
However, there has been a stark difference between the methodologies of the two. While Google has purportedly been eyeing at taking on the already established internet service providers (ISPs), including AT&T, Verizon, and Comcast, Cisco reportedly banks on working in close collaboration with them, many of which are already Cisco’s clients.
This move from Cisco comes as the US Federal Communications Commission seeks to call for super-fast internet speeds as an important part of the country’s National Broadband Plan to be brought out on 17th March.
The company is expected to announce its plans at the Webcast scheduled for 9th March. While announcing the event, Cisco asserted that its upcoming plans "will forever change the Internet".
Further dropping a hint about the same, the network equipments manufacturer mentioned that the change would demonstrate "what's possible when networking gets an adrenaline boost."