Brits Spend £52 Billion On Gadgets They Can't Use Fully

A recent study commissioned by Sky HD has revealed that the average British citizen utilises only about half of the functions available on the hi-tech gadgets purchased by them.

The study, which was carried out amongst a sample of 3000 respondents, was conducted by One Poll to determine the 'gadget gap', which is the difference between the amount of money people spend on gadgets and amount of functions they actually use, in the UK.

According to the study, which was released to coincide with the EU e-Skills week, almost half the people interviewed did not know that in order to use their state-of-the-art HDTV set, they needed to connect a HD device for deriving the full HD experience.

The results of the study indicated that only a quarter of men prefer to ask help for their gadgets while almost two third of women go through the product manual before using a device as opposed to 54 percent of men.

The study also found that the an average Britisher owned gadgets worth more than £3000, however, upon calculating the UK gadget gap, analysts discovered that UK citizens wasted 52 billion pounds on gadgets they did not know how to use.

Our Comments

The UK gadget gap was calculated by dividing the average amount of gadgets a person owned by the average number of functions people didn't know how to use and then multiplied by the number of households in the UK.

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