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Samsung Diva Fashionista Smartphone Comes To UK

Samsung has launched a new handset called the S7070 (or the Diva as it is better known), one which puts more emphasis on appearance and looks than on features and specifications.

The phone, released whilst the Korean manufacturer, is sponsoring the Elite Model Look UK 2010 modelling competition, will be available exclusively for a limited period from Carphone Warehouse and O2.

Samsung Mobile's UK and Ireland vice president Mark Mitchinson explained that "Samsung Diva is the first mobile phone we have launched directly targeting young females. We know they want mobiles that are exceptionally stylish, but they also need the latest technology and practical features and our Samsung Diva won’t disappoint."

The launch was backed with free goodie bags like cream-to-powder finish foundations and one year free subscription to iSUBSCRIBE. The phone itself has a diamond shape central button and a white embossed quilted rear cover.

Other than that it is a low-to-mid range phone featuring a 3.2-megapixel camera, bluetooth, social networking capabilities, a microSD card reader, a 2.8-inch touchscreen display and an FM Radio.

We were also baffled to learn that the phone also includes a number of unique features like a fake call mode, an Etiquette mode, a beauty mode which allows the user to alter pictures taken and a Lomo effect mode which converts regular photos into "artistic looking snaps".

Our Comments

Who wants to bet against Samsung launching a macho range with integrated bling bling, exerciser and beer dispenser. The S7070 will almost certainly be a very good seller since it will appeal to a certain section of its customers.

Related Links

Samsung Diva at CPW and O2 (opens in new tab)

(Androidspin)

UK Gains Samsung Diva S7070 (opens in new tab)

(Phonesreview)

Samsung Diva hits the high street (opens in new tab)

(Whatmobile)

Samsung phone 'for fashionistas' released in UK (opens in new tab)

(Mobileshop)

Samsung Diva struts its UK stuff (opens in new tab)

(Techwatch)

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.