Samsung has launched a new handset called the S7070 (or the Diva as it is better known), one which puts more emphasis on appearance and looks than on features and specifications.
The phone, released whilst the Korean manufacturer, is sponsoring the Elite Model Look UK 2010 modelling competition, will be available exclusively for a limited period from Carphone Warehouse and O2.
Samsung Mobile's UK and Ireland vice president Mark Mitchinson explained that "Samsung Diva is the first mobile phone we have launched directly targeting young females. We know they want mobiles that are exceptionally stylish, but they also need the latest technology and practical features and our Samsung Diva won’t disappoint."
The launch was backed with free goodie bags like cream-to-powder finish foundations and one year free subscription to iSUBSCRIBE. The phone itself has a diamond shape central button and a white embossed quilted rear cover.
Other than that it is a low-to-mid range phone featuring a 3.2-megapixel camera, bluetooth, social networking capabilities, a microSD card reader, a 2.8-inch touchscreen display and an FM Radio.
We were also baffled to learn that the phone also includes a number of unique features like a fake call mode, an Etiquette mode, a beauty mode which allows the user to alter pictures taken and a Lomo effect mode which converts regular photos into "artistic looking snaps".
Who wants to bet against Samsung launching a macho range with integrated bling bling, exerciser and beer dispenser. The S7070 will almost certainly be a very good seller since it will appeal to a certain section of its customers.