Mobile Internet Consumption Getting More Popular In Europe

A recent study conducted by the European Interactive Advertising Association has revealed that the use of mobile internet is on the rise as Europeans become more conscious about the fact that they can surf the internet on the move.

The study, which surveyed 15,000 people in 15 prominent European countries, indicated that 48 percent of respondents were aware of mobile internet as compared to 47 percent who did not.

The rise in mobile internet is also indicated by the increased sale of laptops and smartphone devices across Europe.

Commenting on the results of the study, Alison Fennah, executive director of the EIAA, said in a statement that "Better devices and connectivity, as well as enhanced consumer motivation, all started coming together in 2009 to improve and extend the overall online experience. As a result, the internet is now being consumed across PC, laptop, mobile and gaming devices."

The study also reported that 42 percent of Britons were not aware of the fact that you could get the internet on the move while 10 million access the internet by their mobile devices, spending an average of 6.3 hours per week.

On the other hand, 20 percent of those who responded use their mobile device to play online while around 39 percent of those surveyed use it for watching movies.

Our Comments

It is not surprising as competition is forcing prices down and making internet access on the move even better. Expect mobile internet consumption to surge significantly over the next few years as superfast wireless access negates the need for fixed landlines.

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