Apple has confirmed that iPad users will have to buy another iPad at a discounted price when their old one can no longer hold a full charge at a later stage in the product's lifecycle.
Because the iPad is a sealed unit, it is challenging for buyers to swap the defective battery by themselves although one can expect a booming industry to grow following the release of the device in April.
iPad customers will have to send the old device to Apple directly - at their own cost - and Apple will send them a replacement one for $106.95 (roughly £70).
Users will need to back up their personal data on the iPad before sending it back as Apple has stressed that the returned iPad "will not contain any of your personal data".
Previously, Apple had serviced customers devices like the iPhone keeping replacing them altogether as a last option in case something goes wrong.
The Cupertino-based company has also underlined the fact that the item should be free from damage "for example, as result of an accident, liquid contact, disassembly, unauthorized service or unauthorized modifications."
Apple has also failed to say whether the iPad will be a new one or one from their refurbished section. All refurbished items have gone through a "stringent refurbishment process prior to sale" according to Apple's official stand.
Imagine having to change your car when your battery goes down. That's what's Apple is proposing and there's also the issue as to whether Apple will keep the warranty period when they send you the new model or would they adjust it accordingly.