Sky has purchased 15,000 3D-ready television sets from Korean manufacturer LG and plans to roll them out in pubs and other public places across United Kingdom.
Assuming that the cost of deploying each television set hovers at around £2000, that's an estimated £30 million worth of kit being distributed across the country, all paid for by Sky and ahead of the launch of its first 3D channel in April.
The service will be launched in April and Sky says that it will be used display footie matches as well as other sporting events live. Earlier this year, Sky broadcasted its first public 3D match in nine selected pubs across London.
LG confirmed that the deal to supply the broadcaster with 15,000 3D TVs is the largest deal of its kind and will be ready to entertain pub visitors just in time for the World Cup in 2010.
Now one has to wonder what will happen after the punters get a little too drunk and after having watched a 3D football match.
Pub landlords may have to be worried and we expect the number of health and safety related accidents to rocket especially as the glasses tend to look act like sunglasses.
Let's hope that will be helping the declining pub industry by providing with a unique selling price. The problem as well likes in the fact that punters will have to wear their glasses on and those who forget may either have to buy one or watch a mishmash of colours.