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Sky Splashes Out On 15,000 3D LG Television Sets

Sky has purchased 15,000 3D-ready television sets from Korean manufacturer LG and plans to roll them out in pubs and other public places across United Kingdom.

Assuming that the cost of deploying each television set hovers at around £2000, that's an estimated £30 million worth of kit being distributed across the country, all paid for by Sky and ahead of the launch of its first 3D channel in April.

The service will be launched in April and Sky says that it will be used display footie matches as well as other sporting events live. Earlier this year, Sky broadcasted its first public 3D match in nine selected pubs across London.

LG confirmed that the deal to supply the broadcaster with 15,000 3D TVs is the largest deal of its kind and will be ready to entertain pub visitors just in time for the World Cup in 2010.

Now one has to wonder what will happen after the punters get a little too drunk and after having watched a 3D football match.

Pub landlords may have to be worried and we expect the number of health and safety related accidents to rocket especially as the glasses tend to look act like sunglasses.

Our Comments

Let's hope that will be helping the declining pub industry by providing with a unique selling price. The problem as well likes in the fact that punters will have to wear their glasses on and those who forget may either have to buy one or watch a mishmash of colours.

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Sky buys 15,000 3D TV sets from LG (opens in new tab)


Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.