In an apparent bid to extend its reach across the web, Twitter on Monday announced a novel feature that would enable Twitter users to exchange tweets while they are surfing through other websites.
The new service, dubbed as “@anywhere”, is the simple script that enables the websites to link a variety of web content and media to Twitter accounts, allowing users to share information without leaving the website at all.
“Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page”, the company said in its blog post.
Williams noted that with more than 50 million tweets being exchanged on the platform every day, the company has been working on ways to safeguard users from getting bombarded by flurry of irrelevant tweets.
Furthermore, he also asserted that though the microblogging platform has something interesting for everybody, it still doesn’t have the kind of traction it deserves among the masses.
The launch partners of the service will include the New York Times, Amazon, and the Huffington Post. However, he didn’t mention anything about the service, which is being billed as Twitter’s answer to Facebook Connect application.
Intriguing comment from Williams. Twitter, he forgets is the 12th most visited website in the world according to Alexa. @Anywhere was demonstrated by Twitter chief executive Evan Williams at the SXSW Interactive symposium in Austin, Texas.
(The Los Angeles Times)
(The Wall Street Journal)