Google has enlisted the help of Intel, Logitech and Sony to target Apple as the two parties, amongst a slew of others, vie for the control of the lounge, a move that squarely aims at competing with Apple TV set top box device.
Although more details have yet to be disclosed, the fact that the New York Times is mentioning one hardware behemoth, one consumer electronics giant and one peripheral firm means that a number of web-enabled products are likely to be released.
The New York Times, which broke the story, did not mention any time frame for the release although it did say that this could happen by this summer, which is only a few months away. This could also mean that the four protagonists have been working on this project for quite some time.
Intel joined Google's Open Handset Alliance which regulates the Android ecosystem back in November 2007 but neither Sony nor Logitech are OHA members; also the fact that the project is known as Google TV rather than GLIS (based on their initials) means that the search giant is firmly in control.
That said, we can't help but wonder whether Google has taken the right partners onboard. All three Google partners are well known, household names but whether the platform will be opened to other manufacturers remain to be seen.
Why Google did not make it a part of OHA and encourage other members to participate. After the Nexus One which Google devised and built with HTC at the behest of other OHA handset manufacturers, Google TV could well drive a wedge between itself and others.