Sky will launch UK's first 3D channel in two weeks starting with the Premier League clash between Manchester United and Chelsea after the trial in January in nine London pubs proved to be successful.
Five more Premier League matches will be broadcasted before the current season ends in May plus the Coca-Cola Football League Play-off finals that will take place in the same month in Wembley.
More than 1,000 pubs across the country have signed up for the scheme and hopefully will have the tellies installed before then; both active and passive glasses can be used apparently, the first one being the better (and more expensive one).
The channel will also carry a wide variety of 3D content during specific time windows, just like it was the case at the early stages of television broadcasts. The Sky 3D will be available through the normal EPG settings.
Those interested will only need to get a Sky HD box and a HD package and will be available for free during the initial stage although this is applicable only for residential customers.
Sky also added that the content will be compatible with screens from LG, Panasonic, Samsung and Sony and stressed that viewers will have to wear special 3D glasses to get the best of the content.
A spokesman for Sky, Brian Lenz, explained that "It's fitting that one of the biggest games of the season will be the launch pad for our pioneering service."
More about Sky's 3D service here.
The launch of Sky's 3D channel will come exactly one year after the company shot a concert of Keane at Abbey road, the satcaster's first live 3D broadcast. Three months later, it announced its intention to launch a 3D channel.