T-Mobile is aggressively selling the HTC Desire and has set the standard that the five other remaining mobile phone networks will have to follow by launching it on a £10 per month contract albeit with an initial outlay of £164.
As mentioned before, Mobilephonedirect is already giving the HTC Desire for free on a contract for £30 per month with 500 minutes, 500 texts, unlimited mobile internet and £40 free accessories; the total cost of ownership over the two years is £720.
But by going direct to the Deutsch-Telekom owned operator, you can get the phone with 100 minutes, 100 texts, unlimited internet and a choice of flexible booster for £10 per month on 24 months contract. The total cost of ownership stands at £404.
Given the fact that the HTC Desire costs nearly £400 SIM Free, it means that T-Mobile is either selling the HTC Desire at cost price or could even be making a loss on the phone.
What's more, T-Mobile is bound to make the lives of Vodafone and Google more difficult as the pair are planning to introduce the Nexus One over the next few weeks.
As a reminder, the Nexus One - which will be available in Black, Silver and Brown - comes with a Qualcomm Snapdragon 1GHz processor, a 3.7-inch touchscreen capacitive display with a resolution of 800x480 pixels, 576MB RAM, Google Android OS 2.1 and much more.
T-Mobile is going boldly where other networks have feared to tread. The operator appears to be trying to enroll as many subscribers as possible before the merger with Orange goes through. Let's sit down and see whether Vodafone can come up with an even better deal.