Google plays such a big role in the lives of millions that it would be hard to imagine how to cope without one of the most pervasive technology firms in the world.
Yet for millions of Google users in China, losing Google may be a looming threat despite the fact that the combined traffic to Google.com and Google.cn rivals the two biggest sites in China, QQ.com and Baidu.com.
Google.com will still be available it seems although quite a few services including Google sites, Youtube and Blogger will be totally blocked while the likes of Picasa, Docs and Groups will be "partially blocked".
Only search, images, news, ads and Gmail are unblocked and even then, the first three are likely to be censored. Yet HufPo points out an interesting fact, that Google moved its servers (opens in new tab) to Hong Kong, the territory that Britain returned to ... China back in 1997.
Could China and Google have mutually accepted to allow each other to save face and their oversized ego? Google pulls out of mainland China thereby showing that it is still sticking to its "do good, be good, don't be evil" motto.
China on the other hand can put forward that Google is outside mainland China and decide not to censor or block the search engine services. Google will be the bigger loser of the two because the Chinese market is essential for the growth of the company.
The country will have more than 300 million internet users soon and this is set to explode as smartphones, many based on Google's own Android platform, will flourish over the next few months.