The UK's video game industry will be popping corks after the Government announced a programme of tax relief to help future game development.
Dr Richard Wilson, CEO of Tiga - the industry's trade association which has been lobbying for the cuts in order to offer it a level playing field with other countries, - described the move as "an inspired decision", not going quite as far as to insist that he was the inspiration.
"Games Tax Relief will increase employment, investment and innovation in the UK video games sector," he said in a statement. "Our research shows that over a five year period should create or protect 3,550 graduate level jobs, increase or safeguard £457 million in development expenditure and encourage developers to adopt new business models and create new intellectual property."
Chancellor Darling said that, following consultation on design, the Government will introduce a tax relief for the UK's video games industry, subject to state aid approval from the European Commission.”
The announcement is a bit short on details but hasn't stopped premature ejaculations from witihin the industry.
Gareth Edmonson from Ubisoft called the plan, "a real triumph for UK developers. It will enable the UK games industry to remain a success story."
Colin Macdonald from Dundee's Realtime Worlds said, "The UK video games industry is one of the most creative and innovative in the world. This decision will mean we can continue to invest in UK talent and prevent brain drain to our overseas competitors. This is a great day for Scottish and UK-wide developers."
Jason Kingsley from Rebellion Studios which developed Aliens v Predators said, "This is the right decision for the future of the UK games industry and consumers across the world who enjoy playing British made games. Tax relief will enable the UK games sector to compete on a more even playing field. It will also promote the creation of high skilled jobs, enhance investment and stimulate an export-focused industry."
The home-grown gaming industry is estimated to contribute more than £1 billion to the UK economy.