Virgin Mobile has unveiled a new set of prices for new and existing Virgin Media customers which comes as the mobile phone market enters Spring amidst intense competition between the six main mobile operators.
Like O2's broadband deals, Virgin will be shaving £5 off the cost of mobile phone contracts for existing customers on all contracts even those on pay monthly.
Alternatively, the company is also allowing their users to opt for a shorter contract term. This means that for £5 per month on a 24 month contract, you can get 100 minutes, 100 texts and 200 free minutes to Virgin Mobiles - with a Nokia 5530 for example - but only for existing VM customers.
Boost your spending to £15 per month and you will be able to get 200 minutes, unlimited internet, a free phone, unlimited texts and minutes to Virgin Mobile users. Not bad but it is essentially a way for Virgin to boost adoption amongst its existing customers.
Virgin Mobile doubled the number of free minutes on their SIM only tariff to offer 200 minutes, free texts and 200 free minutes to Virgin Mobiles.
Sadly, in both cases, the company is sticking to charging a daily fee for web access when its competitors - like 3 Networks and T-Mobile - charge a fixed £5 a month.
Note that the offers will be available from the 1st of April and no, we've verified, this is not an April Fool's offer.
Virgin Mobile's tariff are competitive but not as much as we'd expect them to be. For a start, Virgin Mobile is a MVNO, arguably a very big one, rather than a fully fledged one. This means that it is essentially a reseller for another network - in this case T-Mobile.