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Asus To Launch iPad Rivals In 2010

Taiwanese giant Asus has confirmed that it will be delivering at least two competitors to Apple's iPad over the forthcoming months and the first models are likely to be unveiled at Computex in June 2010.

In an interview (opens in new tab) with Forbes, Jonney Shih, the chairman of the company, said that, like Apple's Steve Jobs, he believes that there is still a significant niche market between smartphones and netbooks.

Shih also said back in February 2010, after Asus' manufacturing arm, Pegatron Technology was spun off, that Asustek would launch "killer product" in June.

He also confirmed that operating systems from both Microsoft and Google will be used although he failed to say whether Asus will stick to the mobile version of Windows (Windows Phone 7 Series) or embrace Windows 7 altogether. Expect to see Android or Chrome OS Asus tablets by the end of the year.

Asus launched the netbook revolution back in 2007 with the EEE 900, a diminutive laptop that cost so cheap and was so good that it compelled the rest of the market - including Sony - to embrace the format or risk being completely alienated.

It is likely that Asus will retain the EEE brand and may or may not refine the existing EEE hybrid tablet designs - like the T91 or the T101H that went on sale last year.

Our Comments

Asus also demoed an EEE tablet that used the Nvidia Tegra chipset earlier this year at CES 2010. Although it was presented as a concept PC, it does present with a good example of what Asus might have in store for later this year.

Related Links

Asus: iPad Rivals On The Way (opens in new tab)


Asus prepping Google and Windows tablet devices (opens in new tab)


Asus promise two tablet PCs by year end (opens in new tab)


Asus prepping Apple iPad Rival Tablet (opens in new tab)


Asus Eee Tablet at CES 2010 (opens in new tab)


Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.