YouTube's player page has received a major facelift on Wednesday, which according to the world's most popular online video company, would help lengthen the time visitors spend on the platform as well as reduce bandwidth costs.
The Google-owned video sharing platform released a refurbished and more streamlined homepage, aimed at reducing visual noises and deliver a smooth meticulous video-viewing experience to the users.
The new revamped design, which the company says is the biggest overhaul in the platform’s five year history, has been pushed live for everyone yesterday. Users would have to opt in to enjoy the redefined video viewing experience on the site’s homepage.
Shiva Rajaraman, Google’s product manager, while providing a comprehensive look at the revamped feature, said: “We really felt like we needed to step back and remove the clutter. Changes are based on how people actually use YouTube.”
Engineers at YouTube said they closely analysed the way web users behave at the platform and brought upon the required changes in accordance with that. The count of links on each has been reduced more than by half, they said.
Info on videos are complied to one side of the page, while the other side carries recommendations personalised to what users might be looking for. Furthermore, it also carries a refreshed actions-bar to help users sharing, flagging, as well as embedding videos.
The website has further done away with the mundane five star rating system, and substituted it with simple “likes/dislikes” option. Youtube has also said that by switching to text mode only, users will be saving the company $1 a second in bandwidth costs, that more than $31 million per year.
(The New York Times)
(The Washington Post)