The Wall Street Journal has reported that Microsoft, the company behind the Zune media player, is all set to launch a brand new smartphone device, which will come loaded with social networking tools, targeted at young mobile phone users in the US.
Citing 'people familiar with the matter', the article on WSJ claimed that the mobile device, whose development had been codenamed 'Pink', will be available to US customers via Verizon Wireless, one of the biggest telecom service providers in the US.
WSJ also reported that, according to people privy to the company's plans, Microsoft has worked on the design, software and hardware of the Pink device, with actual production being done by Japan's Sharp Corporation - which incidentally it is rolling out "Glassless" 3D technology.
Interestingly, the concept behind the Pink smartphone devices has been taken from T-Mobile's Sidekick device, which was designed by Danger Inc., which was acquired by Microsoft in 2008.
Microsoft has invited selected members of the press to a press conference on April 12th , in order to make an important announced, which is being speculated as the launch date of the Pink devices.
Technology veterans believe that the launch of the device marks Microsoft's desperate attempts to boost its ailing mobile phone business, which might get some respite with the launch of the social networking phone and Windows 7 Mobile OS-based smartphones, which were announced in the World Mobile Congress in Barcelona earlier this year.
(Wall Street Journal)