P0wner of the Internet, Google announced it has begun considering site speed in determining the relevance of a Web page in search results.
Nary a commercial site exits on the Web without Google's say-so these says, so expect your favourites sites' loading speeds to improve quickly. Even this one's.
Google says less than one per cent of search queries will be affected by the change. "Speeding up web sites is important - not just to site owners, but to all Internet users," said pair of Googlers on a bog.
"Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there," said the Googlers.
Google makes no claims about whether the data it serves up is of relevance to the searcher.
"Our users place a lot of value in speed - that's why we've decided to take site speed into account in our search rankings"
Rupert Murdoch would like us to point out that Google is just a means to an end. On the Interweb the end is content and Google makes none of this itself.