Head of the British online child protection agency has flown to Washington to hassle Facebook about installing its child protection button on its site.
Child Exploitation and Online Protection (Ceop) boss Jim Gamble, said he was baffled as to why Facebook was resisting his calls to add the button. "We are going to tell them to do the right thing for child protection," he said.
The issue has become a hot potato in the UK folllowing the murder of 17-year-old Ashleigh Hall, by a nutter who'd groomed his victim on Facebook.
Facebook has been asked to install the Ceop button before but has consistently refused. Home Secretary Alan Johnson previously announced that Facebook had agreed, in principle, to installing the Ceop button. Facebook, however, was of a different opinion as to what had and hadn't been agreed.
Now Gamble has gone to Washington to lobby the company once again. We don't much rate his chances of success.