Microsoft Inc., the California based company behind the Xbox 360 gaming console, has unleashed two social networking smartphones, which are being developed under the Pink project, in an attempt to regain some of the market share it lost to Apple's iPhone and RIM's BlackBerry.
The smartphones, named KIN One and KIN Two, were unveiled by the software giant in two separate press conferences organised by the company in San Francisco and New York City and are being marketed as a device for the young smartphone savvy population.
The phones, which will be powered by a Verizon Wireless connections in the US, will be soon launched in the UK by Vodafone, which has secured a deal with the company. Commenting on the potential of a dedicated social networking smartphone, Patrick Chomet, group director of terminals at Vodafone, said in a statement that “Mobile social networking is increasingly having strong appeal for our customers. KIN has a unique and intuitive way of engaging with the user, enabling them easily to share experiences and stay in touch with their friends.”
According to Microsoft, the phones have been designed keeping in mind the social networking needs of consumers and come with high-level content sharing capabilities.