Twitter executives have unveiled a tactic they're calling 'Promoted Tweets' which is starting today.
The unfathomable social notworking site is now in the business of selling 'words' to the likes of Starbucks and Virgin America.
You too could buy a word. Which would it be? How excited are you? Do you really care?
The platform doesn't yet know how to make money. This might coin in a few quid but probably spells the beginning of the end for the overhyped, overblown, overused cunning waste of pixel power.
Next fad please.