Virgin Media, one of UK's largest telecommunications providers, has announced that the company will be partnering with tech retail giant Best Buy in order to showcase its products when the retail company rolls out its retail store chain in the UK.
Best Buy, the Minnesota based retail company, is one of the largest consumer electronics retail store companies in the US with over 19 percent market share. The retail store specialises in tech items which range from TVs, smartphones, desktops, Apple products, games and a whole lot more.
The company was supposed to enter the UK retail market last year but decided to wait for better store locations. However now, the company is ready to enter the country with its stores coming up on strategic places in the UK in partnership with Carphone Warehouse.
Virgin Media, which is the first ISP to provide fibre optics broadband, reported that the deal with Best Buy will allow it showcase its digital home products which include fixed line connections, broadband schemes, mobile phone plans and TV subscriptions.
Peter Taddeo, Virgin Media's executive director of consumer sales, commenting on the partnership with Best Buy, said in a statement that “Best Buy's mould-breaking stores will provide a perfect environment in which to do this. Virgin Media's products and services will feature across the store, giving customers the chance to try before they buy.”
Industry experts believe that this strategic move from Virgin will allow it to exhibit its product technology. Best Buy has already announced a strategic partnership with Carphone Warehouse already, which owns Talktalk. Whether this will cause some friction remains to be seen.