Popular UK video games retail company GameStation has claimed that the retailer legally owns the 'immortal souls' of thousands of online shoppers thanks to a clause in the 'Terms and Conditions' documents, which, sadly most customers don't read before purchasing an item online.
GameStation reported that, as a part of the April Fool's day gag, the retailer changed the online 'Terms and Conditions' form and added the so-called 'Immortal Soul' clause, which read that “By placing an order via this web site on the first day of the fourth month of the year 2010 Anno Domini, you agree to grant us a non transferable option to claim, for now and for ever more, your immortal soul.”
GameStation also offered customers a chance to reclaim their souls by clicking on the 'opt out' button at the end of the document.
However, out of the 8500 customers that visited the retail site on that day, only 12 percent of them managed to read the 'Immortal Soul' clause and swiftly saved their souls from damnation by opting out.
These wise customers then received a £5 coupon to use at the site. What originally started as an April fool joke went on to show that very few readers actually read terms and conditions, merely choosing to click on the "yes" link.
On the other hand, the rest of the customers have no legal right on their own immortal soul, which if GameStation wants, can be sold to a third party. But the retailer has decided to keep the souls for now, even after receiving a handsome offer from a Mr Beelzebuth.