In an attempt to overthrow search engine giant Google, social networking behemoth Facebook has dished out a new and sophisticated online system, which is designed to connect its users and their friends with the web in a more customisable way.
The company announced the Facebook 'Like' button during the social networking website's annual developer conference, F8, in San Francisco.
Speaking before the 1500 software developers who frame applications for Facebook, the Chief Executive Officer of the multi-billion dollar company, Mark Zuckerberg, unveiled the new feature that aims at connecting its users rather than web pages.
Expressing in his views on Facebook's efforts to socialise the web, Mark Zuckerberg said in a statement to the the BBC that “We want to be one of the things that empowers that and right now most users are using Facebook and we hope we can be a good force in driving that forward.”
Social networking giant Facebook, which has more than 400 million users worldwide, intends to spread its empire by letting its users stay connected while they browse the internet in a seamless manner.
As Facebook acquires a better hold of its users' interests, the internet powerhouse has already left Google behind, to become the most visited site in the United States last month, and continues to extend its colonies on the web.
Curiously, it seems that we're going back to the old days where a few big companies ruled over the then nascent world of internet back in the 1990's with walled gardens from Compuserve, AOL, Prodigy etc. Facebook and Google are these new all encompassing environments.