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LG Releases Optimus GT540 Smartphone

Korean manufacturer LG has announced the release of the Optimus GT540, another Android smartphone that follows on the steps of the InTouch Max GW620 and aims at a more mainstream audience compared to the HTC Desire.

The Optimus has a 3-inch 420x320 pixels resistive touchscreen, HSDPA, WiFi, GPS and its internal storage can be expanded to 32GB via a microSD card. Sadly, it is running Android 1.6 Donut rather than v2.1 Eclair.

As expected, there are a number of widgets on the screen that cater for users of social networking websites and can be handled via a social network manager.

In addition, it sports a 3-megapixel camera with flash and autofocus, a built in video editor and media player that can record in DivX and Xvid format.

The phone will be released in the UK on the 1st of May and will be available exclusively on O2 for a limited period.

LG Electronics Mobile Communications Company president and CEO, Dr. Skott Ahn, said of the phone that it is "a device that was designed for regular people who want to jump into the smartphone experience but have been hesitant to do so because of the learning curve. By making LG Optimus more approachable."

Our Comments

The phone is like the GW620 but doesn't have the keyboard. It is likely to go on sale on contracts starting from £15 per month, which is just under what we expect the HTC Legend to sell for by the end of the year. LG will need to up the ante if it wants to thrive rather than survive.

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