Rosetta Stone, the company which provides education in foreign languages, has announced that the company has lost a lawsuit against internet search and advertising company Google.
The educator has accused Google of allowing Rosetta Stone's rivals to publish duplicate software, despite the fact that software containing Rosetta trademark is already used in search terms.
The company lamented the loss of the lawsuit, which was dismissed by the U.S. District Court for the Eastern District of Virginia and said that the move will allow Google to create consumer confusion by providing search results with counterfeit software.
Meanwhile, Google claimed that the dismissal of the lawsuit was justified as it was not illegal to use trademark keywords in search queries to trigger advertisement of 'related' software.
Expressing his views on the matter, Google's senior litigation counsel, Adam Barea, said in a statement to the Associated Press that “Users searching on Google benefit from being able to choose from a variety of competing advertisers and we found no evidence that legitimate use of trademarks as keyword triggers or in the text of advertisements confuses consumers.”
Google had emerged victorious in a similar court case filed against it by luxury product brand Louise Vuitton and other companies in a court in France. Even then, it was ruled that use of trademarks in triggering advertisement did not affect the trademark owner.