UK Sales Of Android Smarpthones Rise Fourfold In One Month

Sales of Android-based smartphones have risen dramatically over the last few weeks alone according to data released by research company GfK Retail and Technology.

A snapshot of sales ranging from the last two weeks of March and the first two weeks of April show that the proportion of monthly contract sales that offered Android smartphones rose from 3 percent to 12.3 percent.

Simultaneously, the share of Google's mobile platform in the overall market shot from 1.6 percent to 6.7 percent with GfK reporting that nearly one in five smartphones is now an Android.

The success of the platform is due mainly to the number of launches that come over the last few months starting with the Nexus One and more recently the HTC Desire, Legend and Tattoo.

More smartphone manufacturers as well have embraced the ecosystem which provides users with an immediate access to a marketplace of more than 500,000 apps.

In addition, GfK highlighted the rise of so-called Advanced OS machines or as we would put them, smartphones. They now account for almost 38 percent of the total handset market.

This share rises to nearly two in three in the contract-only segment. This means that most people going for monthly contracts opt for a smartphone while those on PAYG choose feature phones instead.