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Virgin Media Delivers 200m On Demand Streams In Q1

Virgin Media is on a roll, literally, as it managed to deliver a staggering 200 million on demand views for the first quarter of 2010, which amounts to an average of just over 2.2 million per day.

More than two million customers, each consuming nearly 100 streams each, have helped the cable company reach that figure which managed to increase its number of TV users by 250,000 compared to last year.

VM's on demand offering aggregates content from BBC, ITV, Channel 4, Virgin One, Living and a catalogue of 500 movies available. The most popular shows include the likes of Glee, Shameless, Skins, EastEnders and Coronation Street.

Not surprisingly, BBC managed to grab the lion share with more than 50 million OD views while 4OD pulled in more than 19 million views over the first three months of the year.

Virgin has already confirmed back in March that it will be launching an online video on demand player and could potentially bring in a solid rival to BBC-backed canvas.

We understand that the company will be pursuing a three-screen strategy where content can migrate from a mobile phone to a large screen via a laptop with seamless synchronisation across the three platforms.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.