YouTube building video rental service

YouTube is developing a system to allow video uploaders to charge users to view their films, according to a MediaPost report.

Since being acquired by Google, the video streaming service has been trying to figure out how to make money out of the millions of viewers it attracts on a daily basis. Alongside adverts which have popped up in the viewing screen, the outfit runs two programmes which enable wannabe film makers to earn money from their videos. These are the YouTube Partner Program and its Individual Video Partnerships (IVP).

Now, apparently, there will be a third way: bunging a video up there and "renting" it out to people to watch.

How people will know whether it's worth paying to view is another matter. The likelihood is that those posted by a Mr S Spielberg from Hollywood will attract more views than those by Bert Wiggins down the road.

We'll wait and see.