Google gives search a new look

Google has altered the the look and feel of its search results to respond its says "to the increasing richness of the web and the increasing power of search."

The outfit has added what it calls "contextually relevant", left-hand navigation to the page. The new side panel highlights the most relevant search tools and refinements for a search query.

These include Universal Search, the Search Options panel and Google Squared.

Universal Search suggests the most relevant genres of results for a query and allows users to switch to different types of results. The “Everything” option continues to deliver different types of findings integrated into the main results; Google Squared is supposed to help users find and compare entities, while the “Something different” feature builds on the technology in Google Squared to find other entities that are related to a query.

A few cosmetic changes alter the colour palette and the logo, changes Google says are "slight" and "whimsical".

"Today’s changes are the latest in our continuing efforts to evolve and improve Google. We've been testing these changes with users over the past few months, and what we're launching today reflects the feedback we've received," a Googler blogged.