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Rolls Royce Debuts iPhone App For £195K Car

Rolls Royce has launched a free application for the iPhone that allows you to configure your own Ghost car all from their devices and see their final designs before actually ordering the car.

The app, which is available from the iTunes App Store, will allow customers and other interested parties to choose from thousands of potential designs, colours and customisations to come up with the ideal version of the car.

When you're done, the design can be saved to a virtual garage. In addition, Rolls Royce states that the app will come with images and short films of the car and there's even a dealer section where you can order the Ghost.

The only problem perhaps is the fact that while the app is free, the car itself is far from being cheap. At £195,000, the Ghost is worth more than 30 Kia Picanto but is still much cheaper than the iPhone 3GS Supreme, a £1.92 million iPhone.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.