Most users of P2P services would pay for the content they download "illegally" it it were available at a reasonable price, a survey conducted in Australia finds.
News.com.au and market research firm CoreData surveyed more than 7000 people who "admitted to streaming or downloading media from illegitimate sources in the past 12 months."
The results weren't that surprising to anyone with half a brain. More than two-thirds of respondents said they would willingly pay for downloads of TV programmes, films and music if a legitimate and equally-convenient source for such material existed.
That means a source that is easily accessible and which provides content without intrusive ads or cumbersome copy protection.
The downloaders reckoned about $1(AUS) per TV show, was about the right price or $2 per feature film and 50c per music track.
"People aren't just looking for a free ride. They're living in the modern world and expecting business models to keep up with them," David Crafti, president of the Pirate Party Australia told News.co.au.
"I think what it comes down to is freedom," he said, in his Mel Gibson Braveheart moment.
If there were a legitimate online service that gave people the same freedoms offered by pirated media at a decent price, many downloaders would switch to it, Crafti reckoned.
On the other side of the coin, Neil Gane, executive director of anti-piracy group Australian Federation Against Copyright Theft, maintained that "piracy" remained a threat to legitimate businesses.
"The average (cost of a) Hollywood movie in 2008 to make and market was $108 million. So it's a very expensive business and it's a very risky business. To expect to be able to purchase a copy of that movie for $2 is a rather unrealistic ask," Gane said.
There's plenty more here.