Skip to main content

Android Winning War Against iPhone Says Survey

Google's Android platform has surpassed Apple's iPhone OS when it comes to smartphones currently in use in the US according to data released by the NPD group today.

Android powers 28 percent of smartphones in the US compared to 21 percent for the iPhone. Both however are still lagging RIM's Blackberry OS which leads the pack with 36 percent. Windows Mobile, Symbian, Palm and others make the remaining 15 percent.

NPD says that the falling price of Android smartphones with a multitude of models coming in the past months coupled with periodic deals like Verizon Wireless' buy one get one deal has boosted Android's market share.

Still the rate of growth in the last quarter failed to match that of the previous one. Between Q3 and Q4 of last year, Android's marketshare more than quadrupled while rival platforms all fell significantly or plateaued.

At the current rate, Android may surpass RIM's by the end of the year although Apple is likely to be the one winning the average revenue per user battle. Ross Rubin, executive director of industry analysis for NPD, in a statement that "As in the past, carrier distribution and promotion have played a crucial role in determining smartphone market share".

Speaking of carriers, AT&T - the only US iPhone network operator - still commands the market with 32 percent of smartphones sold; Verizon follows closely with 30 percent while T-Mobile and Sprint account for nearly a third of the US smartphone market.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.