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Apple iPad International Pricing Is Great Says Steve Jobs

Apple's CEO, Steve Jobs, replied to emails sent by several customers who argued that Apple priced its iPad outside the US way higher compared to those in the United States.

According to Macrumors (opens in new tab), the iconic head of Apple told them to educate themselves pointing to the fact that "UK prices must by law include VAT, which is around 18%. US prices do not include tax."

Local taxes in the US vary hugely, between nought and 11 percent, so much so that it is not possible to display the myriad of potential prices across the board. This means that the actual difference in price between US and UK prices are quite different.

As it stands, our calculations how that there's only a mere 8 percent difference in price or roughly $40. Still, it doesn't explain why Apple need to add this extra other than because of distribution overheads.

Equally, there's an additional tax of 15 Euros on the iPad in Germany because it is classified as a PC without a disc-burner, prompting Jobs to call for German buyers to "Blame your government. Germany just added a new copyright levy for computers."

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.