Deutsche Telekom and France Telecom announced they are to merge their UK operations - Orange and T-Mobile to form Britain’s biggest communications company.
The company – called Everything Everywhere – will continue to run its two brands as apparently competing entities but will share a single network and plough profits into a single pot. Together Orange and T-Mobile claim a customer base of 30 million people, over half of the UK adult population.
Everything Everywhere will number 16,500 employees and will be officially integrated on July 1.
Tom Alexander, who assumes the title of chief executive of Everything Everywhere, said in a statement: “We are on the verge of a communications revolution. Up until a few years ago, mobile was just about voice and text – not now. Multimedia phones have already started to change the way our customers access the world – for entertainment, education, information – wherever they are, whenever they want.
“That is why, through our scale and Britain’s only super-network with its unsurpassed coverage and capacity, we will be leading this revolution, giving customers instant access to everything, everywhere," he said, in an attempt to justify the daft name.
The deal will cut network duplication, and create a single network, which for customers should mean better coverage, and for EE means less overhead.The firm even had the cheek to say the deal will be "good for the environment". It may be less bad. Good would be to pack up and revert to sting and paper cups.