A survey of more than 1,000 Brits has shown that most of us are still resisting the move to an all-digital media lifestyle.
The survey, conducted by Hewlett Packard, showed that the majority of punters still wanted their music, movies and books to come in a physical format, despite the convenience and portability of digital media.
Sixty-eight per cent of those interrogated preferred real photos to looking at snaps on a screen, 64 per cent still wanted a CD to add to the music collection, 75 per cent wanted their movies to come in a box rather than through the Internet, and a whopping 95 per cent of us still want a big chunk of reconstituted tree to gather dust on a shelf when it comes to buying books.
But perhaps the biggest surprise for media companies desperately trying to find ways to monetise the free (and more-often-than-not illegal) downloads which more and more consumers are taking for granted, is the fact that 73 per cent of the people involved in the survey said that they couldn't even envision a time when they would move to a fully digital life.
"In this technologically-driven age it is easy to get carried away and think that everybody is embracing digital and leaving physical behind,” says HP's Shaun Hobbs. "Our survey shows that this isn’t the case. Britons are on an evolutionary journey with media still being bought on multiple formats and enjoyed using a variety of devices."
We can only assume that the 14 per cent of the respondents who said that they had never accessed any form of digital media were in the upper tier of the survey's 16-60 year age range.
Perversely, HP conducted the survey in order to persuade us to buy its iTunes-powered media servers.