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Google Stops Selling Nexus One Smartphone Online

Google has quietly stopped selling its Google Nexus One handset on its own website and stressed that it would be flogging them instead through retail outlets and high street stores.

The search giant reluctantly admitted that sales of its first consumer-oriented hardware product were disappointing and Andy Rubin, VP of engineering at Google and former alumni from Danger, explained on Google's blog (opens in new tab) that "With every innovation, some parts worked better than others".

He also added that "While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from."

The move marks the end of a turbulent and short trial where Google tried to change the way things are done but then failed to generate sales figures to sustain the move.

Google change its Nexus One phone from being one dedicated to pushing one smartphone to another one showcasing what other handsets from partners. Already, Google used the site to push devices like the Droid rather than its own.

Ultimately, as long as the phones carry an Android platform, it will serve Google's purpose and with the mobile environment being, by far, the fastest growing one over the past few quarters, it is winning the war despite having lost this battle.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.