A survey - yet another - carried out by Tesco mobile amongst 4,000 people puts the iPhone in the top ten of the most important inventions ever launched and was indeed the only brand to be named on the list at number eight.
Other tech inventions such as the internet, personal computers and telephones made it to the fourth, fifth and sixth respectively. The plane, the light bulb and the wheel also made it to the top spots with the latter being named the most important invention of them all.
Amongst others that were deemed less important than the iPhone includes the flushing toilet, painkillers, the car, the pen, shoes and space travel. The iPod was at number 56 ahead of Facebook and Ebay but behind Google.
Lance Batchelor, chief executive of Tesco Mobile, said explained that "It’s amazing to see how much the iPhone is valued, sitting alongside inventions such as penicillin in people's perceptions and being declared a more important invention than miracle gadgets of their own time, such as the compass."
More than 42 million iPhones have been sold worldwide since the iconic device was launched back in 2007 and the fourth version, which will be launched at the Worldwide Developers Conference next month, may possibly be Apple's most important model since launch.