Nvidia's GeForce GTX 470 looked set to be the shortest-lived GPU since the Radeon X1800XT yesterday, as rumours spread that Nvidia planned to can the card just two months after its release.
Tech gossip site Kit Guru yesterday claimed that it had spoken to sources in Taiwan, who said that "no more orders are being taken for the Nvidia GeForce GTX 470." The site logically concluded that this meant that Nvidia was planning to phase out the GPU in favour of the reportedly forthcoming GeForce GTX 465.
This looked particularly likely, because the site had already heard that Nvidia's GeForce GTX 465 cards would use the same PCB as the GTX 470. However, our own sources have revealed that Nvidia has no plans to can the GeForce GTX 470.
It looks as though the confusion has arisen from the production of Nvidia's own reference cards, rather than the GPU itself. According to our sources, a GPU usually starts the early stages of its lifecycle on reference cards made by Nvidia, featuring an Nvidia-designed PCB and cooler.
After the initial launch, Nvidia then changes the orders to just GPUs and RAM, rather than whole graphics cards. This enables board partners to come up with their own designs for PCBs and coolers, which explains the recent custom GTX 470 cards we've seen, such as the Inno3D Hawk.
As such, it's highly likely that Nvidia has shifted the focus of reference card production from GTX 470 cards to GTX 465 cards, which could also explain why the latter is reportedly being based on the same PCB.
In short, it looks as though Nvidia has simply stopped orders for GeForce GTX 470 reference cards, but the GPU is still very much in production.
We've asked Nvidia to clarify the situation, and we'll update you if and when we get any more information.