International Data Corporation (IDC) has predicted that Apple's iPad will instigate a revolution in the media tablet market.
The analyst says it expects the iPad to sell as many as 48 million units by 2014.
In its 'Worldwide and U.S. Media Tablet 2010-2014 Forecast' report, IDC states that this year the industry is most likely to see the sale of 7.6 million units. It expects year-on-year growth in sales to be 57.4 per cent.
The organisation adds that when collecting the figures, it kept in mind not only Apple's iPad, but the Archos 7 Android based media tablet, Intel's upcoming tablet and the rumoured Android tablet from Google and Verizon.
IDC program director Susan Kevorkian said: “The availability of apps unique to media tablets and that differentiate the experience of using one compared with a PC or smartphone will be crucial for driving consumer demand.”
According to the report, the massive demand for media tablet devices will be largely due to the variety of third-party applications available for them.